Founders

Campbell Lilliard • 
Co-Founder 

Campbell has been working in both the fitness and nonprofit industries since 2018 after serving a ten-year sentence in Texas State Prison. During his incarceration, Campbell realized that there was much about himself he did not like, however training showed him that he could change if he set an intention and applied work. This realization led him on an obsessive quest to become the best version of himself he possibly could through subjecting himself to stress and challenge. He believes fitness is the relentless pursuit of growth.

Today, he is passionate about using his unique life experiences to relate to and empower others. It is his mission to help others discover their inner strength so that they might realize the fullest expression of themselves. He uses movement as an effective place to start the conversation and believes in showing up 100 percent for the people he serves. It is his drive that led him to Los Angeles to develop and train at the best gym in the world and provide similar opportunities for others like him.

@campbell.lillard

 

Logan Gelbrich • 
Co-Founder

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability.

Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today.

Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, “Going Right: A Logical Justification for Pursuing Your Dreams”, and diverse offerings of education in leadership and group dynamics via the Hold the Standard™ Summit and Hold the Standard™ Podcast, and consultancy.


@functionalcoach